Sample Masters Application Essay

Sample Masters Application EssayA sample Masters application essay helps to guide and also instruct your essay writing. For a student, a mock essay may serve as a useful tool to learn how to write the type of essay that will be used by an admissions officer when selecting students. The selection of essays is an integral part of the selection process and hence a student should always keep this in mind when selecting and preparing the application essay for the Masters program.The first thing you must remember when drafting an application essay is to keep it concise and to-the-point. It is important that you do not end up writing a long and complex letter or essay. The decision of selecting a master's degree is a very important one and thus, it is necessary that you focus on the most important things in a letter or essay. If you really want to get into an MS program, then the first thing you must do is to prepare the letters and essays in such a way that they can easily get accepted by the admissions officers.In addition, while preparing the application essay, you should include all the important details about yourself, especially your academic achievements and educational background. This is because this is what will help you stand out from the other applicants and hence, your application will stand a good chance of being selected. It is essential that you select a sample Masters application essay that is different from the others and hence, have a lot of variations among the components of the essay. By doing so, you can ensure that your application will get the desired attention.A few other things that you should keep in mind while drafting an application essay are the title, the main points and conclusion. The title should be simple and to-the-point and the main point should be related to the topic of the essay. Finally, the conclusion should include a recommendation. These are the only elements that should be included in the application essay.While drafting th e application essay, the inclusion of a graphic is highly advisable. By including this graphic, you can incorporate your personality and sense of humor into the writing.When composing the summary paragraph, the student should include the date of the application, the writing sample, the reason why he or she is applying for the master's program and the submission date. One important element that should not be ignored is the deadline. The deadline is very important since it is this date that your application will be rejected if it is incomplete. The time required for the writing of a master's application essay is a time factor and hence, it is essential that the essay needs to be completed within this time frame.The sample application essay can serve as a teaching tool that will help you to compose an application essay that can be effective. It is important that you follow the sample and the outline provided in the application guide book. There is no need to be concerned about the leng th of the essay since it is up to you to include as much information as possible.Once you have written your application essay, you should submit it at the same time. The minimum time to prepare the application essay is six weeks. Keep in mind that your application letter is the final point in the admissions process.

Creative Writing Essay Score Sheet - How to Create Your Own

Creative Writing Essay Score Sheet - How to Create Your Owncreative writing essay score sheet can be one of the most crucial tools in completing your degree at university. If you are like the vast majority of students then your task is not complete without a creative writing essay score sheet. This article is here to guide you on how to create your own scoresheet.If you have just finished a big subject then it is very important that you write the assignment quickly and keep up with your work. The stress is unbearable as it is due to the big amount of assignments you have to do in a short period of time. Therefore, a good method for writing a creative writing essay score sheet is to use an online computer-based application and automatically generate a test paper or an essay using a pre-written template.If you have trouble generating an essay on your own then an application will be the best option for you. The short and easy to use application will automate the process of completing as signments while providing you with the needed help and tips.The application for creating your essay score sheet is very easy to use. You can input the details of the subjects you wish to cover and get the appropriate template to choose from. It is recommended that you not to take too much time when creating the template as the completion of this task could save you a lot of time and money. The application will automatically analyze the essay based on the points given and provide you with an essay score sheet which will be graded by experts.The application works especially well if you want to write a short essay on a technical topic, for example, for high school level, or a course that has no more than 300 words to it. You can now use your student ID number to access the application and get instant help.The essay score sheet for high school level will usually take four or five hours to be completed. This means that the essay will include a bit of theory, a bit of real world examples, a few concrete tips, a summary and the test paper.Essay scoring by the essay score sheet is done only after completing the entire essay. If the task is simple then you can do it yourself using a practice essay. This will save you a lot of time and money.If you have a problem or if you feel that you have made some mistakes while creating your essay score sheet then do not worry. The application will instantly provide you with a free edit service for you to make any minor changes. You will only be charged if you want to make a major change.

Want to Know More About Persuasive Essay Example High School?

Want to Know More About Persuasive Essay Example High School? Persuasive Essay Example High School - the Story The cost of an essay rides on the quantity of effort the writer has to exert. If you wish to figure out how to compose an excellent persuasive essay, you're looking in the proper location! If don't have any idea how a fantastic five-paragraph essay ought to be formatted, please have a peek at various examples posted online free of charge. To begin with, our world works in such a manner that it is nearly impossible to acquire anything valuable without paying a specific price for it. Finding the Best Persuasive Essay Example High School Students lead busy lives and frequently forget about a coming deadline. They have to write essays depending on the teacher's instructions or their desired style in writing. While trying to understand how to write a persuasive essay step by step, they forget about another critical activity. High school, college, and sometimes even un iversity students from all around the world are writing persuasive essays. If it comes to writing essays in college, most of us need somewhere to get started. Unlike topics for middle school or higher school, fantastic college topics are somewhat more challenging to discover. There are lots of persuasive essay examples college students are able to make use of online. Simply take the time now to read more on the topic of persuasive writing. A Startling Fact about Persuasive Essay Example High School Uncovered Essay writing is often practiced is schools. You have to find the most suitable resources for your essay along with patience when finding the correct inspiration to write. The first suggestion to take into consideration when learning how to compose essays is that you should be in a position to check at the whole assignment from the view of someone that will get it done no matter what. A persuasive essay has to be able to grab the interest of the folks reading it easily. The Good, the Bad and Persuasive Essay Example High School Before discussi ng the conclusion, it's crucial to take a look at the manner body paragraphs are built. A persuasive speech is provided with the intention of persuading the audience to feel a particular way, to take a specific action, or to support a particular view or cause. Moreover, each persuasive reason you offer ought to be supported by means of a fact or an example. Quote famous folks to create the target audience understand why it's important to research the suggested problem and act. Up in Arms About Persuasive Essay Example High School? Similar trends could be understood in films and speeches also. Examples might also be included in each one of the body paragraphs to additional support and clarify your principal points. What You Don't Know About Persuasive Essay Example High School Let's have a peek at its advantages and disadvantages. As with any other facility, keeping a school open needs a whole lot of money. So the very first idea to think about is to stay positive regardles s of what the assignment is. You should have your reasons, and our primary concern is that you find yourself getting a great grade. Thus employing an expert for doing your essays could be the best option. Altogether, improved endurance is among the most essential advantages of a normal exercise program. Whenever you opt to ask us for skilled support, don't hesitate to get in touch with our support managers. Choosing our service, you are going to see that studying can be simple if you gain from the aid of capable experts. No matter whether you would like to understand how to compose a three paragraph essay of 5 paragraph paper, an introduction stays the same. Be certain to note the way that it works here by rereading the introduction to view how it's repeated here. As soon as your writing is finished, make sure to have an editor review your essay for you. One of the most usual varieties of writing is essay writing. There are lots of free examples of appropriate formatting. What's Actually Going on with Persuasive Essay Example High School There's absolutely nothing wrong with the standard school year. Instead of high school subjects, college subjects are somewhat more difficult to discover. A significant part a kid's life is summertime. Likewise children wouldn't be in a position to go to most summer camps. Persuasive Essay Example High School Secrets The major portion of a brief essay is known as the body. If you're an extremely talented writer, you might be able to intuitively create a compelling essay including all the components required to be both persuasive and simple to swallowor follow. An outline guarantees that you've got the crucial components to compose a brilliant essay. The body of your essay needs to be supported by res earch evidence you could gather. Don't forget that any argumentative essay sample you'll discover on the internet will require a full rewriting in order to prevent plagiarism. On the opposing side, obtaining a list of good persuasive essay topics is insufficient. Selecting a great topic for your essay is among the most crucial and frequently tricky parts for many students. Persuasive essay examples may be available online, and you may consult them anytime once you lack inspiration or have very little idea of where to begin with your own paper. Choosing Persuasive Essay Example High School Writing a high school essay if you've got the tips about how to do essay effectively. You can also see college essay. You can also see literacy essay. You could also see scholarship essay. To actually persuade somebody in your persuasive essay, you need to be smoooooth. You can also see travel essay. The simplest approach to compose an excellent persuasive essay is to chose a topic you're confident in. Just take a look at the next persuasive essay.

An Interesting Case I Attended To Involved An Elderly Man

An interesting case I attended to involved an elderly man in his 80s who is a non-smoker and non-alcoholic. He looked grayish, pale and sweaty, which is the typical appearance of a cardiac patient. He presented with chest pain that he gave a pain score of 8/10, and which worsened upon inspiration. He also presented with vomiting and shortness of breath. Electrocardiogram (ECG) indicated a ST Elevation Myocardial Infarction (STEMI). Paramedic believes it was an anterior infarct with elevation in V2, V3, V4 leads and reciprocal depression in Leads II, III and aVF. The patient had several risk factors for heart disease such as high blood pressure, being overweight and living a sedentary lifestyle. He has had chest pain previously, but it was†¦show more content†¦Chest pain was presented in 49.5% of patients with STEMI6. The pain may radiate to arms, neck, stomach or jaw7. There may also be sweating, light-headedness, nausea or shortness of breath8. In LAS, clinical care of a patient with STEMI focuses on assessment of cardiac pain, administering aspirin, GTN, and analgesia (Entonox or morphine). While there may be circumstances where the full care bundle cannot be provided, all elements are offered whenever possible. Previously, oxygen was part of the initial care bundle provided for patients with suspected myocardial infarction. However, updated studies suggest that oxygen may cause increased myocardial injury due to coronary vasoconstriction and elevated oxidative stress9. In the Air versus Oxygen in ST-segment Elevation Myocardial Infarction (AVOID) trial, oxygen was administered to patients with STEMI via face mask at 8L/min10. Levels of troponin and creatine kinase, as well as incidences of recurrent MI and cardiac arrhythmia, were assessed in the control group and oxygen group to determine the effects of oxygen on patients with STEMI11. Results showed a significant increase in mean peak creatine kinase and an increase in rate of recurrent MI in the group given supplemental oxygen12. This suggests that oxygen therapy in patients without hypoxia may increase early myocardial injury13. Currently, according to LAS guidelines, onlyShow MoreRelatedThe Contributions Of John Stuart Mill1250 Words à ‚  |  5 PagesJohn Stuart Mill was a British philosopher who was born on May 20, 1806 in London, England, to Harriet Burrow and James Mill, a noted economist, philosopher and historian. James Mill was an educated man who was heavily involved in an early 19th century movement called philosophic radicalism, a school of thought also known as Utilitarianism, which highlighted the demand for a scientific foundation for philosophy, as well as a humanist approach to economics politics. 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For instance, I do hold the view that young people in their 20s are too youngRead More4222-305 Understand Positive Risk Taking for Individuals with Disabilities (Ld 305)7686 Words   |  31 Pagesperson is not included in everyday life, then they are not included in the risks taken in everyday life. Thinking about my own life - I cook: I cut my finger with a knife by accident. I iron: I catch myself and endure a shallow burn. I cross the road: I take safety precautions, but a random car may speed up, or a motorbike turn without signalling. These are risks I take several times daily. Why is a person with learning difficulties exempt? They are not exempt, but there is the understanding thatRead MoreCulture War By Morris Fiorina6419 Words   |  26 Pagescompetitiveness can only mean that the American electorate is indeed polarized. 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Self Representation for Healthcare Services - MyAssignmenthelp.com

Question: Discuss about theSelf Representation for Healthcare Services. Answer: I believe that nursing practice advocates the requirement of administering healthcare services in accordance with the ethical issues faced by the patient population in the healthcare setting (Shahriari, et al., 2013). The strategies, goals and actions that I would require executing in the healthcare settings will be based on the individualized requirements and healthcare challenges faced by the treated patients. I consider the requirement of preserving human dignity, social justice, altruism, decision-making autonomy, precision in caring, human relationships, responsibility towards healthcare-profession, trust, sympathy and individual competency while administering healthcare services to the patients in a healthcare setting. I consider the requirement of accomplishing my professional obligation in terms of administering reliable and safe healthcare services to the eligible patients (Nganga Byrne, 2015). The nurse professionals must acquire authority and control over the work environ ment in the healthcare setting and delivery of patient-care services. I think that timely sharing of significant patient information between the multidisciplinary healthcare professionals is of paramount importance for systematically resolving the patient-related issues (Nganga Byrne, 2015). The nurse professionals need to be respectful to the patients and behave politely while undertaking healthcare interventions for the systematic enhancement of wellness outcomes of the treated patients. I believe in the requirement of establishing a therapeutic relationship between nurse professionals and treated patients for the effective enhancement of patient-care outcomes in the clinical setting. The nurse professionals need to establish effective communication pattern with the treated patients with sincerity, kindness and courtesy (Kourkouta Papathanasiou, 2014). Nurse professionals need to deploy scientific methods for the successful acquisition of patient-care outcomes. They must impleme nt evidence-based nursing care strategies for reducing the treatment barriers and improving the pattern of patients trust and compliance to the recommended treatment regimen. I think that the nursing profession is occupied with many challenges that require effective mitigation with the deployment of accountable and competent nurses. The nurse professions need to exhibit transparency while serving the patient population. They should articulate facts and compare them with the findings of evidence-based medicine while undertaking several decisions for the enhancement of healthcare outcomes of the treated patients (Baumann, et al., 2014). I think that the accountable nurse professionals might require shifting their boundaries while dealing with complex medical emergencies. However, they need to remain well-aware regarding their standards and duty of care and should understand the associated legalities of the nursing profession (Cox, 2010). I think that registered nurse professionals sho uld practice the healthcare norms stipulated by Nursing and Midwifery codes of ethics in the context of reducing the burden of diseases across the community environment (Griffith, 2015). I think that the nurse professionals should actively comply with the approaches advocated by Synergy Model for effectively enhancing their performance and associated patient-satisfaction rates following the administration of nursing-care interventions. Synergy Model advocates the requirement of configuring the pattern of understanding and trust between the healthcare teams and treated patients (Khalifehzadeh, et al., 2012). The model also emphasizes the requirement of active collaboration between healthcare teams for enhancing the wellness outcomes. I believe that the nurse professionals should systematically utilize these standardized approaches while dedicatedly serving the patient population. References Baumann, A. et al., 2014. Accountability: The Challenge for Medical and Nursing Regulators. Healthcare Policy, 10(SP), pp. 121-131. Cox, C., 2010. Nursing Management. Legal responsibility and accountability, 17(3), pp. 18-20. Griffith , R., 2015. Accountability in district nursing practice: key concepts. British Journal of Community Nursing, 20(3), pp. 146-149. Khalifehzadeh, A., Jahromi, M. K. Yazdannik, A., 2012. The impact of Synergy Model on nurses performance and the satisfaction of patients with acute coronary syndrome. Iranian Journal of Nursing and Midwifery Research, 17(1). Kourkouta, L. Papathanasiou, I. V., 2014. Communication in Nursing Practice. Materia Sociomedica, 26(1), pp. 65-67. Nganga, N. Byrne, M. W., 2015. Professional practice models for nurses in low-income countries: an integrative review. BMC Nursing. Shahriari, M., Mohammadi, E., Abbaszadeh, A. Bahrami, M., 2013. Nursing ethical values and definitions: A literature review. Iraninan Journal of Nursing and Midwifery Research, 18(1), pp. 1-8. Reflection of a Healthcare Event in Nursing Practice in the Context of Rolfe Model Recently, a healthcare event highlighted in my practice setting the requirement of administering therapeutic interventions to the treated patients (in the clinical setting) while surpassing any scope of inappropriate dose administration. I consider the requirement of elaborating this healthcare event in the context of Rolfe Model (Rolfe, 1999). I believe that accuracy in configuration of clinical reports regarding diagnostic or therapeutic interventions is of paramount importance for effectively retaining the trust and confidence of the patient population of the administered clinical interventions (Hannaford, et al., 2013). The healthcare event related to in my practice setting revealed the pattern of inappropriate dosage administration by an esteemed oncologist to the treated cancer patient in the hospital setting. The hospital authorities could not clarify whether the event occurred due to inappropriate dose configuration or because of preparation of a fault report by the concerned physician. I personally believe that the concerned hospital did not acquire a systematic approach for administering appropriate therapeutic dosage to the treated patient with the engagement of qualified nurse professional. I think that the nurse professionals need to identify and understand the medication adherence guidelines stipulated by the World Health Organization for the systematic enhancement of patient-care outcomes in the clinical setting (Jimmy Jose, 2011). They need to evaluate patients behavioural patterns and the level of their compliance to the therapeutic regimen while administering therapeutic dosages in accordance with the physician recommendations. Indeed, the non-adherence of patients to the recommended treatment approaches might also facilitate medication errors and associated debilitating patient outcomes. Most importantly, miscommunication of therapeutic plans can give rise to serious treatment flaws, thereby compromising with safety and life of the treated p atients (Jimmy Jose, 2011). I believe that the absence of a collaborative approach at the prescribing level resulted in the treatment/report configuration flaw thereby leading to chemotherapy dosage report discrepancy. The inappropriate dosage administration could have resulted in life threatening condition for the patient and incorrect report formulation might have misguided the healthcare professionals while configuring nursing care goals and prospective treatment interventions. The hospital might also have lacked system of accurately tracking the documentation related to medical-decision making in the clinical database. The deployment of qualified nurses who acquire appropriate skills for configuring the clinical notes and registered the patient findings in medical database is highly required for avoiding the scope of errors and flaws in the process of medical-decision making. I think that absence of the pattern of compassionate care in the healthcare setting resulted in the pattern of inappropriate dosage administration and subsequent incorrect report preparation by the healthcare professional. I believe that from the nurses viewpoint, the nurse professionals need to acquire appropriate behavioural skills and adaptations with the objective of administering errors free medical interventions for the systematic enhancement of patient outcomes (Cheragi, et al., 2013). I think that the nurse professionals need to understand the adversities and profound consequences faced by the healthcare professionals following the errors in medication by healthcare professionals. Improper utilization of drugs and additional hospitalization investments increases the financial burden on the treated patients and predispose them towards acquiring co-morbid state that significantly increase their disease burden across the community environment (Cheragi, et al., 2013). I could have taken proactive steps in the presented situation for effectively reducing the deviation of healthcare professionals from standardized medical procedures. In the current situation, the oncologist deviated from acquiring ap propriate behaviour and attitude while catering to the healthcare requirements of the treated patients. I think that many factors can divert the attention of the treating physicians and nurses while delivering medication interventions to the treated patients (Choo, et al., 2013). These distractions must be systematically avoided with the objective of reducing the potential interruptions that restrain nurses and physicians while administering therapeutic dosages to the eligible subjects. I could have modified the pattern of work strategies of nurses and physicians while increasing their interdisciplinary coordination for reducing the scope of errors in the transfer of clinical information. I could have facilitated the organization of education sessions with the objective of elevating the level of awareness of patients regarding their healthcare requirements. Patient knowledge of therapeutic dosage in the presented event could have resulted in her resistance to the administration of i ncorrect dosage. Furthermore, knowledge of nursing professional regarding the recording and transfer of therapeutic information in clinical database could have reduced the scope of preparation of erroneous chemotherapy dosage report. I think that nurse professionals and physicians need to minimize potential gaps in their medication knowledge that might lead to serious flaws in patients therapeutic management (Simonsen, et al., 2014). In the presented event, probably the physician did not communicate the prescription information appropriately with the concerned nurse professional that resulted in the fatal medication error that considerably increased the risk of the treated patient in terms of acquiring clinical complications. I believe that the enhancement of staffing levels and elevation of nurses knowledge regarding clinical documentation, medication technique, route of administration, unauthorized access to medication, missing medication, dosage and timings is highly warranted for ascertaining the safe administration of treatment interventions to the eligible patients (Feleke, et al., 2015). I believe that the healthcare professionals and must attain special training for evidentially investigating the causes o f treatment errors and appropriately documenting them in the clinical database of every patient who receives treatment in the clinical setting (Keers, et al., 2013). I consider the requirement of undertaking evidence-based strategies for reducing the occurrence of preventable adverse drug events in the clinical setting. Indeed, nurse professionals need to effectively coordinate with pharmacists, nutritionists, physicians and other healthcare team members for effectively improving the quality of treatment interventions and minimizing errors in therapeutic administration. I think that healthcare professionals need to minimize the unsafe cats, lapses and slips and knowledge-based mistakes while undertaking therapeutic administration to the treated patients. I also believe that violation of the instructions provided by experienced physicians should be avoided by nursing professionals and they need to escalate clarifications in the case of medication-based discrepancies for their systema tic resolution. References Cheragi, M. A., Manoocheri, H., Mohammadnejad, E. Ehsani, S. R., 2013. Types and causes of medication errors from nurse's viewpoint. IJNMR, 18(3), pp. 228-231. Choo, J., Johnston, L. Manias, E., 2013. Nurses' medication administration practices at two Singaporean acute care hospitals. Nursing and Health Sciences, 15(1), pp. 101-108. Feleke, S. A., Mulatu, M. A. Yesmaw, Y. S., 2015. Medication administration error: magnitude and associated factors among nurses in Ethiopia. BMC Nursing. Hannaford, N. et al., 2013. Learning from incident reports in the Australian medical imaging setting: handover and communication errors. BJR, 86(1022). Jimmy, B. Jose, J., 2011. Patient Medication Adherence: Measures in Daily Practice. Oman Medical Journal, 26(3), pp. 155-159. Keers, R. N., Williams, S. D., Cooke, J. Ashcroft, D. M., 2013. Causes of Medication Administration Errors in Hospitals: a Systematic Review of Quantitative and Qualitative Evidence. Drug Safety, 36(11), pp. 1045-1067. Rolfe, G., 1999. To fill the gap between theory and practice: a model of clinical nursing. Professioni Infermieristiche, 52(2), pp. 80-83. Simonsen, B. O., Daehlin,, G. K., Johansson, I. Faru, P. G., 2014. Differences in medication knowledge and risk of errors between graduating nursing students and working registered nurses: comparative study. BMC Health Services Research. Current Media Article Addressing the Healthcare Event An article published by CBC news exposes a similar event that occurred because of a fatal medication error by the healthcare team (CBC-News, 2014). The administration of the wrong medication to an elderly patient resulted in her brain damage and cardiac attest in the clinical setting. The patient died immediately after the administration of inappropriate medicine. The patient was presented earlier in the emergency room department with several questions regarding her treatment regimen and related dosage requirements. Most probably, nurse professionals and physicians could not effectively address the patients concerns that resulted in her lack of knowledge regarding the treatment regimen. Furthermore, healthcare teams did not acquire situational awareness in relation to the healthcare quality and patient safety issues (IOM, 2010). Resultantly, nobody could track the serious flaw in the medication administration that resulted in the unexpected death of the treated patient. I believe tha t the hospital medical database did not systematically register the therapeutic adversities experienced by the treated patients. Eventually, due to lack of awareness regarding the therapeutic regimen, healthcare professionals administered inappropriate medication to the patient, thereby leading to her untimely death. Indeed, the healthcare teams (including nurses, physicians, paramedics and medical students) must acquire knowledge of evidence-based medicine databases for effectively recording and tracking the therapeutic information, clinical history and history of adverse events experienced by the treated patient (Novak, et al., 2010). Eventually, this step will safeguard the health and wellness of the patient while undertaking treatment interventions in the clinical setting. I believe that the absence of knowledge regarding the mechanisms warranted for tracking the treatment barriers attributed to the administration of incorrect drug to the treated patient. The nurses and physicia ns might have encountered difficulty in understanding the personal perceptions, culture, religious approaches, beliefs, apprehensions and compliance level of the patient that resulted in difficult therapeutic management and administration of inappropriate medicine in the state of confusion. I think that in the context of the presented event, the nurses and physicians require to develop interdisciplinary communication for configuring collaborative strategies with the objective of evaluating the individualized treatment discrepancies related to the treated patient (Subramaniam, et al., 2010). I believe that the nurse professionals need to acquire knowledge regarding holistic care approaches and accordingly treat the psychosocial and spiritual manifestations of the patient while concomitantly disseminating awareness regarding therapeutic regimen and associated adverse effects. Nurse professionals need to acquire autonomy in such a manner that they remain accountable for their tasks and comply with the medication administration standards for reducing the scope of medication errors and associated patient adversities in the clinical setting. I think that the healthcare teams need to develop potential leaders for stabilizing their workload with the objective of managing the healthcare requirements in a systematic manner. I believe that the stringent compliance of patients with the professional norms, conventions and ethics assist them in managing their healthcare behaviours in the context of administering safe healthcare interventions to the patient population. Nurse professionals need to utilize motivational factors while administering healthcare interventions to the treated patients in the healthcare setting. They must utilize their prior hospital experiences in the context of evaluating the healthcare needs and treatment challenges of the admitted patients. I think that the knowledge of previous medication errors can provide a thorough insight to the nurse profess ionals in the context of configuring systematic strategies for minimizing their occurrence of treatment errors in their clinical practice. I believe that the professional environment of the clinical setting must equitably consider the accountability of each medical professional in relation to the assigned healthcare requirement (Zamanzadeh, et al., 2015). The provision of penalizing the medical professionals in cases of careless medication errors is highly required for the administration of safe therapeutic interventions to the eligible patients. I think that the nurse professionals as well as physicians need to configure therapeutic communication with the treated patients and conscientiously administer person-centred, holistic and evidence-based treatment interventions for safeguarding the pattern of health and wellness of the treated patients. I also believe that the nurse professionals as well as physicians need to develop compatibility between their healthcare-profession, behavi our and personalities with the objective administering culturally appropriate healthcare interventions to the treated patients while systematically minimizing the scope of medication errors. References CBC-News, 2014. Hospital medication error kills patient in Oregon. [Online] Available at: https://www.cbsnews.com/news/oregon-hospital-medication-error-kills-patient/ [Accessed 27 05 2017]. IOM, 2010. Creating Situational Awareness: A Systems Approach. In: Medical Surge Capacity: Workshop Summary.. s.l.:National Academies Press. Novak, K. et al., 2010. Awareness and Use of Evidence-based Medicine Databases and Cochrane Library Among Physicians in Croatia. Croatian Medical Journal, 51(2), pp. 157-164. Subramaniam , M. R. et al., 2010. Awareness and utilization of emergency medical services by limited English proficient caregivers of pediatric patients. Prehospital Emergency Care, 14(4). Zamanzadeh, V. et al., 2015. Effective Factors in Providing Holistic Care: A Qualitative Study. Indian Journal of Palliative Care, 21(2), pp. 214-224. Portfolio evaluation in Relation to the Nursing Practice I personally believe that nursing practice requires undertaking evidence-based decisions by the registered nurse professional in the context of handling difficult and complex clinical situation. The systematic management of work stress while retaining precision in the caring process in substantially required for enhancing the pattern of safety, health and wellness of the patient population. Nurse professionals need to accomplish their professional obligations while effectively configuring the pattern of a therapeutic relationship with the treated patients. Indeed, effective communications between the nurse professionals, physicians and patients are highly required with the objective of minimizing the scope of treatment flaws, medication errors and associated patient adversities(Ghiyasvandian, et al., 2015). I believe that the nurse professionals need to practice evidence-based medicine and gain through knowledge regarding the hospital databases for effectively registering medication adversities, treatment requirements and healthcare challenges experienced by the treated patients. The Nursing and Midwifery code of ethics provides substantial evidence of the healthcare pre-requisites and treatment approaches warranted for the systematic enhancement of psychosocial outcomes of the patient population. The establishment of interdisciplinary coordination is of paramount importance for systematizing the process of therapy administration to the treated patients(Lancaster , et al., 2015). The nurses must also acquire knowledge regarding the evidence-bases strategies required for investigating the fatal errors executed while administering medications to the patient population. Nurse professionals need to gain benefit from their previous clinical knowledge and experience in relation to safeguarding the health and wellness of the treated patients in the hospital setting. The equitable administration of culturally appropriate healthcare interventions to the patients of vari ous age groups, nationalities and origin is highly required in the context of reducing the scope of bias in treatment approaches. I believe that nurse professionals require utilizing person-centred and holistic healthcare approaches for effectively maintaining the continuity of care and reducing the scope of occurrence of fatalities and patient deaths following the systematic administration of the therapeutic regimen. References Ghiyasvandian, S., Zakerimoghadam, M. Peyravi, H., 2015. Nurse as a Facilitator to Professional Communication: A Qualitative Study. Global Journal of Health Science, 7(2), pp. 294-303. Lancaster , G., Kolakowsky-Hayner, S., Kovacich , J. Greer-Williams , N., 2015. Interdisciplinary communication and collaboration among physicians, nurses, and unlicensed assistive personnel. Journal of Nursing Scholarship, 47(3), pp. 275-284.

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Nike Company Marketing Communication

Nike Company Marketing Communication Introduction Marketing communication has become an integral part of product and services. The process of incoming current consumers and prospective consumers is among the key competencies’ of any company, a successful marketing communication mix will most likely contribute in boosting sales and revenues (Yeshin,1998. 1-16)Advertising We will write a custom coursework sample on Nike Company Marketing Communication specifically for you for only $16.05 $11/page Learn More A company’s communication mix may have a lot of elements that all gear effort towards delivering messages to consumers it is therefore important that different elements of the marketing mix work together and produce the same net effect that is in line with overall marketing and corporate objectives and therefore for this to happen the marketing department of any organization must work together and develop these messages carefully. Nevertheless, it is vital that management of any company comes up with a comprehensive plan that will enable the company communicate product attributes effectively to the consumers (Kotler 2003, 88). It is important that once a company comes up with a product it goes ahead to define its target market and consequently set marketing objectives, communication objectives, creative strategy and media strategy which are relevant tactics that will go into making the strategy a success and an overall control mechanism that will correct any shortcomings as far as marketing communication is concerned (Hummer 1997, 45). Therefore when a company conducts its research and gathers all practical and theoretical data pertaining to the creation of an integrated marketing model then the company can go forward to form channels of communicating better with its clients. Ambiguous results from advertisement campaigns have led marketers to consider adopting other facets of promotion in order to realize marketing communication objectives (Kitchen 2005, 1 3). Integrated marketing communication model A good integrated marketing communication program should therefore aim to: identifying target audiences, analyzing the situation, setting marketing communications objectives, developing strategies and tactics, setting a budget and finally evaluating the effectiveness of the campaign (Claudia 2009 4-15)Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More From the above diagram it is clear that the message sent must be customized specifically to reach the target audience and therefore bring desired results for the sender. Therefore the aim of the message is it to inform, remind, persuade, instill loyalty, improve on image, or encourage a trial purchase hence, it should be made in such a way that it will identify with the specific target market that includes consumers of the service or product. (Baumol Alan 2007 46). A situation analysis in marketing communications goes ahead to take a look at the current position that the company is in as far as promotion and marketing communication is concerned by looking at key performance indicators which include sales, brand switching, revenues (Smith, Berry Pulford 2002, 98). Marketing communication strategy is a comprehensive plan that contains the specific elements that intend to address a company’s intended marketing communication mix and how they will be used to achieve the set goals. Tactics are the specific details of the strategies and actions are the specific details of tactics (Kourdi 2009 45-60). When a company creates the overall promotion strategy it should address the, tactics, incremental actions that will be used to fulfill the tactics so that when evaluation and measurement occurs than the company can go ahead and pin point the weak links of strategy, tactics and actions and therefore enable the process of control become more simple (Kotler 2003, 108) Fig 1: Adopted from Smith Berry Pulford 2002, p 168.Strategic marketing communications: new ways to build and integrate communication.Advertising We will write a custom coursework sample on Nike Company Marketing Communication specifically for you for only $16.05 $11/page Learn More The benefits accruing from integrated marketing are numerous and they include the transmission of more consistent, relevant and useful messages that don’t clatter and confuse the mind and perceptions of consumers, thereby promoting the likely hood of loyalty of long consumer relationships (Balmer Greyser 2006, 730-741). Furthermore the messages become more consistent and consequently more believable since they are not diluted as they ensure that a unified message comes from within the organization and therefore at the end of the day this may lead to more profits, sales and a better image and reputation. If an organization decides the final elements that are to be inclu ded in their marketing mix t they should keep in mind the overall state of the company in terms of resources competition and overall industry performance, the overall company objectives, marketing objectives (Kotler 2003 p.74). Nike.  Introduction and situational analysis External Nike is a publicly listed American company with its headquarters in Oregon. it is the largest supplier of athletic shoes in the world with revenues which are in excess of $18 billion and over 30,000 employees worldwide. Nike is known to market its products under the brand Nike. Some of its known athletic shoe brands include Nike+. Air Jordan, Nike’s athletic shoe brands target track and field athletes in areas of basketball, football, soccer, baseball and cricket as well as many other sporting activities. Nike’s customers consist of both armature and pro athletes who use the shoes in sporting activities. Nike uses product differentiation, product design, marketing, production efficiency, hi gh quality and supreme air sole technology as the main key competency. Therefore Nike tries to portray a brand image of quality and performance. It is these qualities that attract consumers to them. Nike is associated with the world’s most successful athletes such as Rafael Nadal and teams such as Brazil whom and which are known to be excellent performers and winners. (Heding et al 2007 45)Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Wikinvest 2010 Nikes competitors especially Reebok, Puma, Adidas, Converse and K Swiss are not left behind and always offer stiff competition to Nike. In the last financial cycle Adidas AG made revenues of $ 13 billion, a difference of $ 5 billion hence showing the tight competition existing within the industry. Adidas is said to spend about 200 million to boost the growth of athletic shoe products. Current statistics as suggested by Bloomberg Business weekly magazine shows that Nike enjoys a 38% lead on the entire global market share as compared to Adidas’s which enjoys an impressive 34%. Statistics indicate that the amount of global growth rate experienced by Adidas is much higher than that experience by Nike especially in the Asian markets. The level of competition in this market puts marketing expert to task so that they can create and come up within strategies that will end up expanding growth and market share Internal An internal analysis of Nike gives the public the kind of structure, culture and resource capabilities the company posses (Wheelen and Hunger 2002, 81-90). Nike is said to never own any factories and equipment and therefore it does not have its capital tied up in capital. Furthermore it has a culture of innovation and therefore the company invests a lot in research and design and a highly skilled workforce. The top management have natured a culture of innovativeness and superior performance together with ethics that enables the workforce accept and respect Nikes view of business and appreciate it. Nike also invests in technology that is durable and hard to imitate by its competitors furthermore, the company dedicates over 11% of its revenue towards marketing activities such as promotion (Wikinvest 2010). The value of chains and distributions are vital to the movement and availability of goods and services into the market in time thus, Nike encourages retailers to stock its products by offering benefits such as trade disc ounts and display assistance therefore encouraging channel members to stock products. Objectives Every business entity has its own objectives as far as marketing communication is concerned Nike on its part has put in place a vigorous and extensive marketing campaign that aims to stimulate sales and boost revenues, furthermore another objective is to increase on shelf and off shelf stocking among channel members, besides Nike’s communication objective also aims to counter neutralize and competition resulting from rival advertisement, encourage loyalty, obtain trial purchases and encourage increased product usage among consumers( Yeshin, 2008. 208-210). It is by meeting these objectives that Nike can realize growth in sales, revenues and market share and maintain its position as the leading global shoe manufacturing company. Nike has reported revenues of over $ 18 billion in its last business cycle and therefore the top management aims to surpass these levels in the next financ ial year this can therefore be achieved by reviewing and stepping up its marketing programs. Nike also occupies a total of 38% of the total global athletic shoe market but its long term aim is to occupy a total of 50% ( Wikinvest 2010). Nike aims to do this by initiating a switch among consumers by coming up with unique marketing campaigns that will persuade consumers that Nike is the best athletic performance shoe brand. (Drucker 2006 45) Target Nike sells highly differentiated products that are considered premium. Such companies are therefore considered to serve a specific target market and have products targeting this market highly customized to meet the needs, desires and wants of the various consumers within this market (Stewart 2010. 147-174).Nikes main target is athletes who are in need of high performance athletic footwear. Although initially Nike did not consider serving the needs of youth who wear Nike as a symbol of fashion they have found themselves also targeting this m arket to boost their sales and revenues in order to sustain their market dominance. Nike therefore considers itself the world leading manufacturer of high performance athletic footwear and therefore targets consumers within its market who demand highly differentiated products which give Nike a competitive edge among athletic shoe producers (Porter 1990, 56) Marketing communication Strategy A company’s marketing communication strategy may include using different proportions of advertising, personal selling, sponsorships, celebrity endorsements, direct selling and direct marketing. Nikes main objective is to get the message of superiority and premium performance footwear with an aim of initiating switching and encouraging repeated purchase among targeted users. Nike dedicates around 11% of its total revenue towards ensuring that a perfect marketing mix that will enable it emerge as a top industry performer. The 11% roughly translates to about $1.7 billion dollars annually. (Chr istensen et al ,2009 73). Nike has recently entered into as partnership with Wieden+Kennedy (W K) which is an advertising agency. Nike is known for its superior advertisement campaigns that use the best celebrities in society to transmit the message to its consumers. Nike spends a total of around $ 600 million to advertise in North America and a further approximated $ 200 million to pay celebrities who endorse their products. Nike’s advertisements are the only company whose advertisement has won The Cannes Advertising Festival award twice moreover, Nike’s advertisement has won an Emmy. Nike customizes its advertisements to send the message of superior high performance among athletes who participate in any type of sports. Nike goes further to address both athletes of female and male gender in its advertisements by using celebrities like Rafael Nadal, Tiger woods’, LeBron James, Serena Williams Picabo Street and Gabby Reece. In these advertisements the subliminal message is that all the most successful athletes in the world must be associated with Nike (Howard 2007).Nike is famously known for it’s â€Å"swoosh† and â€Å"just do it† slogan which is part of its marketing communication. The swoosh sign is used in many marketing communication events because it is highly associated with Nike. (Kourdi 2009 46). Furthermore Nike also uses world sporting teams such as Brazil to endorse their products many people therefore, end up purchasing their products because they associate success with Nike. Nike has gone a step further as far as to form a social website for all football fanatics called joga.com which is in over 140 countries and available in over 13 languages. Nike has known the importance of expanding its internet marketing mix in order to further its message of superior athletic performance to a wider section of its target market. By forming such a site where consumers of Nike, football celebrities like Ronaldinho and fans can communicate and exchange information relating to Nike products then Nike hopes to further its position as the number one high performance athletic shoe provider. Furthermore Nike has its on pages in the famous Facebook and Twitter where it can communicate about its products and gather research data that can go into improving its marketing mix and especially its product mix which is known for superiority in design and performance (Irwin, Sutton McCarthy 2008, 74-99). Apart from using social sites in its marketing mix Nike also uses internet advertisements that are available in its own website Nike dot.com and other websites whereby, Nike pays advertisers to make their advertisements pop up to consumers all over the world. (Lancaster Withey 2006 47). Furthermore Nike uses public relation exercises to announce the launch of its latest products and to fight any negative publicity for example, when Nike was accused of operating sweat shops in 2005 that allegedly claimed that N ike had exploited children and therefore used child labor to manufacture soccer balls in Pakistan. The Nike corporate leaders came out clearly through its public relations department and stated that that was clearly not the decision of their company, but instead it was the manufacturer who was subcontracted who had broken the ethics code. Nike therefore said that they would personally terminate the contract of that manufacturer and will not tolerate any manufacturer who produces their product without following the stipulated ethics. This concept of marketing is known as viral marketing that involves the use of internet, social sites and famous internet sites to communicate with consumers. (Wheelen Hunger 2002 75) Due to Nike being a very large company serving possibly millions of consumers it rarely uses personal selling as a part of its communications when dealing with end consumers. Instead the company uses personal selling in its wholesale business transactions that involve sell ing directly to its biggest distributers. However, Nike has tried recently to introduce a price catalogue that tries to personally speak to female clients by sending them emails encouraging them to purchase from the company high performance athletic shoes. Personal selling is a high contact type of service delivery which can be expensive to companies besides, personal selling can result to long queues and consequently customer dissatisfaction (Holm 2006, 22-31). Nike offers its biggest distributors discounts and in-house displays together with relevant literature that will be used to assist in selling its products. (Eckbo, 2007 85). Therefore Nike has successfully used different marketing communication fronts to successfully drive its message to the public with aim of meeting its overall marketing and corporate objectives which are high sales revenues and dominance in the athletic shoe market. These different elements of promotion together, deliver a strong and credible message conc erning issues that are related to the company Nike (Kitchen, 2005 64). Evaluation Evaluation is the process of measuring results and applying controls in order to rectify any unwanted deviations. Proper evaluation control should be timely, both long -term and short- term, furthermore controls should be able to pinpoint areas that are exceptional. Nike has since 2003 dedicated between 11-13 percent of its total revenues towards marketing and specifically, promotion. Nike’s revenues in 2006 were $14.95 billion, in 2007 the revenues increase by14% to $15.99 billion in the year 2008 Nike experienced a growth of 14% which saw their revenues increase to $18.6 billion, Nike success and growth in revenues is considered remarkable and this is because of a superior research and design department and also their supreme marketing promotion mix which form part of their core company competencies, in 2009 fiscal year Nikes growth slowed down from 14% to a miniature 3% totaling to $ 19.2 bil lion the reduced growth rate was partly blamed on the recession and a less active marketing communication campaign ( bNET 2008/09 1-4) In the previous year Nike had spent 11% of the total revenue on marketing activities therefore it went ahead to announce that it will use 13% of the total revenues obtained in the 2009 fiscal year in order to try and go back to the previous growth path (Wikinvest 2010) The act of reviewing the total marketing budget can be considered as a result of evaluation and control. Nike is said to have lost its grip in the EMEA (consisting of Europe, the Middle East and Africa) declined 23.9 percent market whereby Adidas AG is assumed to enjoy more growth. Nike intends to re-evaluate and step up its promotion activities in EMEA (which includes Europe, the Middle East and Africa) in order to further its place as the global market leader in athletic shoe wear. Reference list Balmer, J.T.M., Greyser, A.S., 2006. Corporate Marketing; Integrating Corporate Identit y, Corporate Branding, Corporate Communications, Corporate Image And Corporate Reputation. European journal of marketing, vol 40 issue: 7/8 pp. 730-741. Baumol, W., J. Alan S. 2007. Economics: Principles and Policy (142). New York, NY: Cengage Learning. bNET: Wireless news Nike Releases Fiscal 2008/09 and Full Year Results. Web. Christensen T.L., Firat, A.F. Cornelisen, J.,2009. New tensions and challenges in integrated communications: corporate communications. An international journal, vol.14.iss; 2, pp.207-219. Emerald Publishing Limited. Claudia, M., 2009. Anthropology and ethology contribution to intergraded marketing communications marketing intelligence and planning, vol 27, iss: 5, pp. 633-648.Emerald Publishing Group. Drucker F., 2006. Innovation and Entrepreneurship. New York: Harper Business. Eckbo, B., 2007., Handbook of corporate finance: empirical corporate finance. Maryland: Elsevier. Howard, T. USA TODAY. (2007). Nike serves up new ads supporting women. Web. Heding, W., et al 2007. Brand management: research, theory and practice (27-88). New York, NY: CengageHolm, O., 2006. Intergraded marketing communication: from tactics to strategy corporate communication objectives, An international journal, vol11, iss 1 pp. 22-33, emerald publishing group. Irwin, R.I., Sutton W.A. McCarthy L.M., 2008.Sports promotion and sales management. Illinois: Human Kinetics. Kitchen, P.J.,.2005. A reader in marketing communication. London: Routledge. Kourdi, J., 2009.Business Strategy: A Guide to Effective Decision Making, 2 edn. New York: Economist books. Kotler, P., 2003. Marketing Insights from A to Z: 80 concepts every manager needs to know, New Jersey: John Wiley Sons Inc. Lancaster, G. Withey, F., 2006. Marketing Fundamentals: CIM Course book, London: Butterworth-Heimann. Porter, M.E., 1990. Competitive advantage, illustrated edn, Northampton, MA: Free Press. Smith, P., Berry C. Pulford, A., 2002.Strategic Marketing Communication: ways to build and integra ted communication. London: Kogan Page Limited. Stewart A., 2010.Fashion practice: The journal of design, creative process and fashion. Vol 2, pp. 147-174. Wheelen, T.L., Hunger J.D., 2002. Strategic Management and Business Policy. New Jersey: Prentice Hall. Wikinvest: Nike (NKE) Web. Yeshin, T., 1998. Intergrated marketing communication the holistic approach CIM students’ series. London: Butterman-Heiman.